The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI.
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Top Stories
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Ivy Liu
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Generative AI is forcing brands to rethink the in-housing model, as internal teams face budget constraints while agencies accelerate ahead with AI-driven tools and platforms, leading to a fragmented, hybrid future.
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The Pringles and Pop-Tarts maker wants more effective creative — and more accountable agencies. How will fees end up being affected?
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The next phase of identity is about extending investments beyond marketing to span across departments. Composability is how that happens.
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This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
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Brand and agency teams are achieving stronger performance, broader reach and higher engagement by integrating interactive video into campaigns. Watch this on-demand video with insights from leaders at EssilorLuxottic and Davis Elen to learn how.
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The editor in chief of Esquire represents something of a paradox: a digital native who came up through the ranks of online journalism.
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Advertisers need to implement a connected, end-to-end creative supply chain — a system that supports efficiency, agility, consistency and growth.
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The limited-edition can will be sold at retail nationwide. It will also still be available throughout the grounds of the U.S. Open.
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