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AUGUST 20, 2025 |
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Which format is most likely to drive the greatest lift in ad awareness? |
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A) Out-of-home (OOH) B) Digital C) TV D) Connected TV (CTV) |
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TOP STORY |
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Generative AI is rapidly shifting from experimental to essential in advertising, redefining how creative work is produced and distributed. Nearly 90% of marketers spending $1 million or more on digital video last year are already using or plan to use AI tools, per the Interactive Advertising Bureau. |
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Use cases are broadening: In North America, 38% of marketers use AI for content ideation and 36% for personalization at scale, according to Growthloop and Ascend2. |
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IN THE NEWS |
YouTube and Netflix cement dominance as streaming nears half of TV use. However, slower growth could be ahead as consumers become wary of rising prices, subscription fatigue, and missing out on key content. Read online |
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Other headlines: |
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TikTok adoption skyrockets among older consumers, proving their enduring buying power. Users 45+ grew 1,200% between 2019 and 2025, per CivicScience. Read online
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Meta makes strides in ad automation goals with new features to consolidate targeting. The change will shift advertising on Meta away from its manual roots and toward a future where advertising is led by Meta’s AI systems. Read online
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Nexstar pushes deeper into local TV with $6.2 billion Tegna takeover. The deal, which requires FCC approval, would push Nexstar’s reach to about 39% of US TV households. Read online | | | |
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ANALYSIS |
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With economic uncertainty influencing how people shop, marketers and retailers have a prime opportunity to create in-store value. Today’s shoppers seek more than products—they want a shopping experience that delivers immediacy, control, and sensory engagement. |
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Here’s what retailers need to know about current consumer behavior in physical aisles. |
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PODCAST |
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On today’s episode, Brian Berger, founder and CEO of Mack Weldon, joins us to discuss how to approach partnerships, the right conditions for a successful store-in-a-store relationship, and how to weigh one-off collaborations. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Awin. |
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