Aug. 20 - Accenture Song acquires Superdigital | Fiverr shows off AI video tools

Fiverr showcases AI-produced videos for tapping into viral trends; Streaming continues ad revenue gain on linear TV, study says; How MLB is powering first-party data collaborations with Adobe

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Daily Dive

Aug. 20, 2025 | Today’s news and insights for marketing leaders

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Accenture Song acquires Superdigital as marketing shifts social-first

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

Fiverr showcases AI-produced videos for tapping into viral trends

Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

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How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

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