| News for the non-alcoholic refreshment beverage industry | SIGN UP ⋅ SHARE |
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Industry News
Coca-Cola is ranked as the most valuable nonalcoholic beverage brand in Brand Finance's annual report, showing a brand value of $46.3 billion, a 32% increase from the previous year. Pepsi ranked second at $22.6 billion, a 12% increase, while China's Nongfu Spring is third at $11.1 billion, a 34% increase.
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| (Premier Protein) |
Brands including Premier Protein, Chobani and La Colombe have introduced pumpkin spice and fall-flavored products earlier than ever. These items, ranging from protein shakes, lattes and coffee creamer, aim to capitalize on consumers' anticipation of autumn amid ongoing heat waves.
Hilrod Holdings, owned by Monster Energy CEO Hilton Schlosberg and former co-CEO Rodney Sacks, has acquired Thrifty Ice Cream for $19.2 million during Rite Aid's bankruptcy proceedings. The new owners plan to revitalize the 85-year-old brand by maintaining its original recipes and expanding retail presence.
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Health And Nutrition
Premier Protein and Milk Bar have partnered to launch a limited-edition dessert menu featuring protein-rich treats such as the Blueberry Pancake Super Cookie, Power-Packed Tiramisu Truffle and Mega Milkshake Caramel Cake. The collaboration coincides with Premier Protein's national brand refresh and includes a sweepstakes and a discount for nurses as part of the Shakes for Shifts platform.
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Marketing Report
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| (Liquid Death/YouTube) |
Liquid Death collaborated with Cineverse to create a mock public service announcement featuring the Toxic Avenger, portrayed by Peter Dinklage. The PSA, set in a high school hallway, positions Liquid Death's sparkling water as a healthy alternative.
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ICYMI: The most popular story from the previous issue
Naked Nutrition has entered the ready-to-drink market with Sparkling Energy, a zero-sugar, lightly carbonated beverage made from six premium ingredients, including 200 mg of caffeine from unroasted coffee beans. The company also has introduced three new flavors for its flagship preworkout powder, Naked Energy: cherry lime, strawberry lemonade and watermelon.
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ABA News
You can follow American Beverage on X! Stay updated on the latest beverage industry news and initiatives. Follow us today @Ameribev.
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