Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

Beyond rebrands to Bed Bath & Beyond

The parent company is taking on the name of one its brands at a corporate level and changing its trading symbol back to BBBY.

J.C. Penney debuts Aeropostale, Hurley in fall assortment

The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.

Active footwear a bright spot in the first half of the year

Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.

Knix makes a bigger play for the US market with New York store opening

The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.

Topshop returns to the high street, but can it get its cool back?

Behind Chaco’s 2025 marketing playbook, from collaborations to contests