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	The 3 click death trap: How to prevent cart abandonment
	Indian e-commerce faces a staggering reality: 70 per cent of shoppers abandon their carts before completing a..

	FMCG brands build the foundations of their FPD strategy
	FMCG brands are moving beyond traditional sales and media data to build robust first-party data strategies.

	Maruti Suzuki veteran Rajesh Uppal on leading people, MarTech, and the future of AI
	Rajesh Uppal, principal consultant, Maruti Suzuki, says the partnership between marketing and IT has evolved..