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AUGUST 21, 2025 |
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Key stat: Only 40% of US retail media networks (RMNs) offer self-service sales data, according to Q2 data from Mars United Commerce. |
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Beyond the chart: |
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Nearly half (48%) of US retail media buyers purchase on-site retail media via self-serve capabilities, according to March 2025 data from Koddi.
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For networks that do offer self-service, ease of seller onboarding is crucial—over three-quarters (76%) of retail media decision makers worldwide say it's valuable to them. |
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Use this chart: If you're a marketer or agency leader, pressure your RMN partners to go beyond basic ROAS. Ask about incrementality testing, clean room integrations, and self-serve data access. Measurement maturity is a competitive edge—both for RMNs and advertisers. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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