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Tier 4 Is Here:

Are You Ready to Compete?

DATE:
Tuesday
September 9, 2025

TIME:
2:00 PM ET
11:00 AM PT

DURATION:
60min

Hi there,

Is your store ready to capitalize on tobacco's most powerful loyalty opportunity?

Altria Group Distribution Company's (AGDC) rollout of Tier 4 of its 2026 Digital Trade Program is reshaping the future of tobacco loyalty. With enhanced digital engagement, deeper discounts, and personalized incentives, Tier 4 offers retailers a powerful opportunity to drive traffic and build long-term loyalty. But unlocking its full potential requires more than just participation–it demands precision, planning, and performance.

Join this exclusive webinar on September 9th where industry leaders from AGDC and PAR Retail will share insider strategies on how retailers can prepare for Tier 4 implementation and maximize its value for your stores . This session will go beyond the basics to explore what readiness really looks like, how to activate key program components, and what metrics matter most to driving incremental revenue.

What You'll Discover:

Tier 4 Readiness Blueprint – How to prepare your operations and loyalty strategy for Tier 4 success
Personalization That Performs – What personalization means under Tier 4 and how it drives measurable results
Retailer Fit Assessment – Which types of c-stores are best positioned to benefit (and how to become one)
Implementation Mastery – How to navigate challenges like segmentation, EAIV, and offer execution
Success Stories & Lessons – What early adopters are doing and what you can learn from their experiences

Top-performing c-stores are already positioning themselves for Tier 4 advantage. Will yours be among them?