Journey maps are meant to align teams but too often, they fall flat.
In this free session, Oliver West, Regional Head of CX at VML and instructor of Introduction to Customer Journey Mapping course, breaks down the top reasons journey maps fail and how to fix them.
With 25+ years of experience designing for brands like Apple, Microsoft, Coca-Cola, and General Motors, he’ll share hard-won lessons you can apply right away.
You’ll learn:
• How to spot when your journey maps are failing
• The difference between tactical and strategic mapping
• Lessons from 25+ years designing for global brands
By the end of the webinar you'll know how to spot mapping issues early, avoid common traps, and turn messy maps into tools that drive clarity, collaboration, and smarter decisions.
