Top Stories

	The 3-to-6-second shift
	Mike Follett says the challenge that advertisers have is to get people to look at things from 3 to 6 seconds.

	'Arun Nanda pioneered direct action advertising'
	Diwan Arun Nanda loved unusual ideas and could make a 12-hour workday fly by, recalls adman 'Bugs'.

	The great Indian gaming paradox
	India's Online Gaming Bill 2025 impacts the ₹25,000 crore industry.