Dear Industry Colleague, The ET CX+ Awards , presented by ET Brand Equity , celebrate the brands, leaders, and teams that put the customer at the center of everything they do. This is where we honor the strategists, innovators, and experience architects who are reshaping what customer experience (CX) means across digital, physical, and hybrid platforms.   With 7 primary categories and 71 sub-categories — from loyalty and personalization to sector-specific excellence, campaign-led innovation, omnichannel brilliance, and leadership mastery — we capture every dimension of extraordinary CX. Think your campaign has what it takes to shine? Then make sure your entry does too. Here are 8 tips to craft an entry that truly stands out.   1. Keep it sharp The jury is made up of seasoned professionals. Skip the warm-up and get straight to the point with a compelling idea. 2. Less is more The strongest entries are often the simplest. Focus on a great insight, a sharp strategy, and flawless execution. No extra fluff required. 3. Read the room Our jury spans geographies. If your work relies on cultural references or regional insight, offer context to help everyone connect with the idea. 4. See it from their perspective You’ve lived this campaign. The jury hasn’t. Step back, simplify, and spotlight what truly matters. 5. Tell a story that sticks Structure matters. Present your idea with a narrative flow: insight, execution, outcome. Make it compelling, make it clear. 6. Keep it simple Overproduction, elaborate language, or gimmicks won’t help. Let your work shine through the straightforward, honest presentation. 7. Choose the right category Pick the category that best reflects your campaign’s intent and results. Not sure where it fits? Reach out, we’re here to help. 8. Show the impact Great ideas are backed by real results. Share the numbers that matter, and connect them directly to your goals, set the proof to speak louder than the pitch. Got questions? Reach out to us, we’re here to help every step of the way.   Warm Regards Team ET CX+ Awards NOMINATE NOW If you do not want to receive this mailer, you can from our mailing list. ETBrandEquity.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India     
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Dear Industry Colleague,


The ET CX+ Awards , presented by ET Brand Equity , celebrate the brands, leaders, and teams that put the customer at the center of everything they do. This is where we honor the strategists, innovators, and experience architects who are reshaping what customer experience (CX) means across digital, physical, and hybrid platforms.

 

With 7 primary categories and 71 sub-categories — from loyalty and personalization to sector-specific excellence, campaign-led innovation, omnichannel brilliance, and leadership mastery — we capture every dimension of extraordinary CX.

Think your campaign has what it takes to shine?

Then make sure your entry does too. Here are 8 tips to craft an entry that truly stands out.

 

1. Keep it sharp
The jury is made up of seasoned professionals. Skip the warm-up and get straight to the point with a compelling idea.


2. Less is more
The strongest entries are often the simplest. Focus on a great insight, a sharp strategy, and flawless execution. No extra fluff required.


3. Read the room
Our jury spans geographies. If your work relies on cultural references or regional insight, offer context to help everyone connect with the idea.


4. See it from their perspective
You’ve lived this campaign. The jury hasn’t. Step back, simplify, and spotlight what truly matters.


5. Tell a story that sticks
Structure matters. Present your idea with a narrative flow: insight, execution, outcome. Make it compelling, make it clear.


6. Keep it simple
Overproduction, elaborate language, or gimmicks won’t help. Let your work shine through the straightforward, honest presentation.


7. Choose the right category
Pick the category that best reflects your campaign’s intent and results. Not sure where it fits? Reach out, we’re here to help.


8. Show the impact
Great ideas are backed by real results. Share the numbers that matter, and connect them directly to your goals, set the proof to speak louder than the pitch.


Got questions? Reach out to us, we’re here to help every step of the way.

 

Warm Regards

Team ET CX+ Awards

NOMINATE NOW
If you do not want to receive this mailer, you can Unsubscribe from our mailing list.
ETBrandEquity.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India
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