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The FIFA World Cup is still nine months away — but advertisers (like Purina, Jim Beam, AT&T and Volkswagen) are already looking to get a piece of the pie.

While tech remains an ever-present issue, AI will be the major theme among conversations at the Digiday Publishing Summit next week. And Index Exchange CEO Andrew Casale said The Trade Desk’s SSP ‘reseller’ tag was “ignorant.”

Meanwhile, this week’s Future of TV Briefing rounds up six charts that describe the state of streaming subscriptions.

P.S. This is our new Digiday Daily! Let us know what you think.

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OTHER THINGS TO KNOW

• At least 70% of teens do additional research before making a purchase, according to a TeenVoice survey. They weigh price, quality and social proof before making a purchase. Partner insights from TeenVoice.
• Moving creates new habits and buying patterns among consumers. By understanding how moving shapes consumer behaviors, advertisers can identify high intent and key targeting windows for more successful campaign targeting. Partner insights from Realtor.com.
• Research shows that consumers are open to trying new brands after seeing relevant ads alongside content they were consuming. Partner insights from Media.net.

PARTNER INSIGHTS FROM CELTRA

FROM VISTAR MEDIA

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