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Print profitable again for City AM | Observer cuts casual shifts and page count
And an online polling start-up invests in freelance video reporters with an aim to cover every UK constituency.
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Welcome to your daily Press Gazette media briefing on Wednesday, 10 September, supported today by Sophi, Mather’s AI-powered paywall and automation platform.
Across the industry, publishers are rethinking how to take paywalls further. By partnering with Mather to implement Sophi’s Dynamic Paywall Engine, Alma Media’s Kauppalehti achieved double-digit growth in subscriptions and registrations. See how they did it.
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Print profitability is back, according to free London business title City AM.
We may be a long way from the mid-2000s high point of print journalism profits, but the title's CEO says its audience of London commuters remain a sought-after one for advertisers.
It’s encouraging news for a title which nearly went out of business two years ago.
Meanwhile, we report on cuts to freelance production staff at The Observer amid a fall in pagination at the Sunday title.
While staff jobs were protected when The Observer was sold to Tortoise Media, staff employed on a casual basis received no guarantees.
And we have spoken to the founder of a new UK online polling platform which is employing reporters to produce videos.
Suffrago believes it may have an alternative model for local journalism based on selling insights into the views of its audience.
Press Gazette’s annual Future of Media Technology Conference takes place tomorrow (Thursday) at the Hilton Bankside (near Blackfriars railway station in London. Looking forward to seeing some of you there!
From our sponsor
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How did Finland’s leading business daily turn its paywall into a growth engine?
For Alma Media’s Kauppalehti, the answer was partnering with Mather and implementing Sophi’s Dynamic Paywall Engine. Together they optimised paywall and regwall strategy, uncovered actionable opportunities in content insights, and freed teams from paywall management to focus on quality journalism.
The impact:
37% lift in paywall subscriptions
153% surge in registrations
All while protecting reach and editorial integrity.
Read the full case study to see how Kauppalehti transformed its paywall into a driver of sustainable growth.
On Press Gazette
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City AM trumpets resurgence of print profitability
City AM business growth celebrated as it marks 20th anniversary.