|
SEPTEMBER 10, 2025 |
|
What percentage of Gen Z consumers say they have a personal or emotional connection with AI? |
|
A) 27% B) 37% C) 57% D) 77% |
|
|
Was this email forwarded to you? Sign up here. | | | |
|
TOP STORY |
|
|
|
Generative AI represents a "tidal wave" of innovation that's transforming the digital economy at unprecedented speed and scale. |
"It's not just how broad the disruption is. The pace of that transformation really has accelerated with AI scaling more quickly than any other technology that came before it," said our analyst Jasmine Enberg during yesterday's EMARKETER's Future of Digital Summit keynote panel discussion. She said this rapid transformation is forcing brands, agencies, retailers, and platforms to become "more nimble, more agile than ever" to remain relevant. |
|
|
|
| | | |
|
IN THE NEWS |
5 benefits CMOs hope to get out of AI. AI’s role is no longer seen as just automation—it’s now considered a lever for both creative and operational impact. Read online |
|
Other headlines: |
-
Threads, Patreon, Substack race to win over writer-creators. Interest in influencer marketing is growing, and consumers have demonstrated an appetite for following specific personalities. Read online
-
TikTok’s strong growth in the EU won’t fully offset losses from a US ban. The company has added 5 million active users YoY, totalling 200 million EU users monthly. Read online
-
Google and Criteo’s new retail media integration addresses fragmentation. The move aims to provide brands with the tools to improve budgeting, perform better in the retail media space, and make smarter investment decisions. Read online | | | |
|
ANALYSIS |
|
|
|
As tariffs push prices up, consumers are reevaluating their brand loyalties—and many are walking away for good. What once felt like long-term relationships are now being tested by sticker shock, with even high-income shoppers turning to discount retailers and finding satisfaction in switching. |
|
“Consumers feel like they are spending more on everything in their lives,” said analyst Claire Tassin on a recent Morning Consult webinar. |
|
|
|
| | | |
|
PODCAST |
|
|
In this episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. |
|
|
|
| | | |
|
