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SEPTEMBER 10, 2025 |
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Which of the following brands said it has “become too predictable” in a recent earnings call? |
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A) American Eagle B) Lululemon C) Celcius D) Duolingo |
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TOP STORY |
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“We have a rule at Liquid Death that if you expect us to do it, we should not do it,” said the brand's chief media officer Benoit Vatere at EMARKETER’s Future of Digital Summit yesterday. |
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Vatere outlined the brand’s paid social challenges, why it’s doubling down on connected TV (CTV), and how it plans to build standout creative as it expands into the crowded energy drink space. Here are a few takeaways from the session. |
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IN THE NEWS |
Halloween arrives early as retailers look to scare up seasonal sales. Retailers are wasting no time filling shelves with Halloween goods to entice cost-conscious shoppers to treat themselves with seasonal items. Read online |
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Other headlines: |
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Amazon invests in delivery firm Rappi to expand its footprint in Latin America. Amazon is taking a stake in Colombian delivery app Rappi, which serves over 35 million active users, partners with 125,000 restaurants, and relies on 350,000 couriers across Latin America. Read online
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Wealthier shoppers drive higher return rates for retailers. Higher-income shoppers are more likely to make returns, according to an analysis of credit and debit card data from Bank of America. Read online | | | |
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ANALYSIS |
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Though TikTok Shop faces the dual challenges of economic instability and a tenuous presence on US app stores, marketers are still taking advantage of its positioning as both a social platform and ecommerce engine. |
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“There isn't an exact replica for a TikTok shop,” said our analyst Jasmine Enberg in a “Behind the Numbers” episode. “It has this really unique blend of technology, media, and community. The way it has been able to drive sales would be really difficult for any platform to replicate.” |
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PODCAST |
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In this episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. |
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