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Editor's Note
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 | Connect The Dots Across Campaigns Learn how to activate customer data across programmatic and email to personalize journeys, increase engagement, and accelerate pipeline. Join industry leaders as they break down how top teams turn tools into measurable marketing performance. Save my seat. |
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Top Story
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(Photo by John Staley) |
By John Sciacca This year’s Expo felt far more evolutionary than revolutionary, with manufacturers introducing updates or showing the product that they talked about last year. In fact, I had several manufacturers mention that tariffs had really put a damper on product development this year, but that they’d be back with lots of cool new stuff next year. However, there were some things, trends, moments that grabbed my attention, so here’s a list of my favorites from the Expo!
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 | Daylight, Even After Sunset Aura™ Illuminated Shades replicate the sun's natural glow, day or night. Adjust brightness and warmth to support your mood, boost productivity, and create the perfect atmosphere—whether you're waking up, winding down, or brightening dark spaces. Explore now! |
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Today's News
Professional acoustic optimization and treatment design tools are now available via subscription.
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Competition honors the top integrators from around the world for their expertise and Lutron project excellence.
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Awards recognize outstanding achievements in design, innovation, and technical excellence.
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 | Stop wasting impressions. Start converting. Reaching the right decision-makers just got easier. SmartBrief's new Behavioral Targeting goes beyond business card data to connect you with proven, engaged audiences who are ready to act. Ready to power up your campaigns? Get started |
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Your AV Business Exit Guide
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How to prepare your AV firm for a successful sale
Selling a business is one of the most important (and least understood) decisions an AV owner will make. Click here to learn the 6 steps of The Seller's Journey and why now may be the right time to explore options with buyers actively seeking acquisitions.
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How to prepare your AV firm for a successful sale
Selling a business is one of the most important (and least understood) decisions an AV owner will make. Click here to learn the 6 steps of The Seller's Journey and why now may be the right time to explore options with buyers actively seeking acquisitions.
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Technology Update
The single‑box solution provides a 4.1 system that includes four horn-loaded satellite speakers, a low-profile subwoofer, mounting hardware, and accessories.
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Features an elliptical design that allows a driver nearly twice the size of a standard 6-inch speaker to fit through a grille that’s 15% smaller.
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White-glove service delivers on-site, manufacturer-direct setup and calibration, led by expert ISF calibrator and teacher Jason Dustal.
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In Case You Missed It
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(Illustration by simplehappyart/Getty Images) |
By Henry Clifford If you’re like me, sometimes managing others can prove challenging. It’s tough to find the balance between micromanagement and abdication. To make things more complex, every employee is different, requiring some mix of contextual vs. controlling guidance. One employee might only need a high-level explanation of a macro goal (context) while another needs step-by-step instructions to complete their work (control). How are leaders supposed to keep up with all these changing elements? Good news — I’ve used a system developed by Scouting BSA for the last few years, and it works like a champ.
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