In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven marketing strategy and making sure that your marketing truly connects with the customers you want.

Forge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals, engaging content and an active presence.