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Sept. 10, 2025
| This week’s marketing news and insights for retail leaders
The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and economic pressure.
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The reset includes adding two new roles: chief global brand officer and global head of dolls.
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The retailer's current chief merchant will retire next year and Brent Beebe will be promoted to the role in April.
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When brands know verified, permissioned attributes about a customer — like their age or occupation — they can deliver relevant offers, unlock deeper engagement, and grow lifetime value.
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Among them, a 26-year Nike veteran will be president of Foot Locker North America and PepsiCo’s chief sports officer will be chief of marketing.
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Prime Invitee, which technically ended a decade ago, allowed users to share free shipping with people outside their household.
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The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.
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The retailer, facing stalled growth in the U.S., is overhauling its design and development process as it looks to bring in more newness, faster.
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At the Goldman Sachs Global Retailing Conference, Gap Inc. CEO Richard Dickson called these high-margin “sleeper categories” that its customers want.
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The 26,000-square-foot store in Miami follows the brand’s opening of locations in Canada, Chile, Belgium and Germany.
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Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.
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