Consumer Technology Association SmartBrief
Report: Port traffic to slow as tariffs take toll
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September 10, 2025
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
CUPERTINO, CALIFORNIA - SEPTEMBER 09: An attendee takes a video of a display of new Apple iPhone 17 Pros during an Apple special event at Apple headquarters on September 9, 2025 in Cupertino, California. Apple unveiled a new generation of iPhones, updated Apple Watches, and AirPods during a special event at its headquarters. (Photo by Justin Sullivan/Getty Images)
(Justin Sullivan/Getty Images)
New iPhones go heavy on storage, light on design
Apple's 2025 launch event introduced four iPhones, led by the iPhone 17, the new ultra-thin iPhone Air, the 17 Pro and the Pro Max, each beginning with 256GB of storage. The lineup reflects a focus on advanced design and diversified models to appeal to a range of users.
Full Story: Mobile World Live (U.K.) (9/9), The Wall Street Journal (9/9), TechCrunch (tiered subscription model) (9/9), Computerworld (9/9)
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Paramount+ gives fans 4x the views with UEFA soccer mode
Paramount+ will launch a multiview feature next week that will allow users to watch up to four channels at once, starting with Union of European Football Associations soccer coverage. The feature will debut on desktop web browsers for UEFA Champions League, Europa League and Conference League matches, with plans to expand to other content.
Full Story: Variety (9/9)
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Eufy puts outdoor smart lights on its radar
T3 (9/7)
 
 
Survey: Consumers mixed on value of games in streaming
Media Play News (9/8)
 
 
Mmm-mmm! Smoothie operators mix it up with smart blenders
Lifewire (9/10)
 
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Foldables gain ground, but face consumer resistance
 
Blank black flexible flip book phone display mockup, different types, 3d rendering. Empty transform smartphone concept mock up, isolated. Clear flexibility led clamshell multi-display template.
(AlexandrBognat/Getty Images)
Foldable smartphones are starting to pick up steam among consumers and reviewers with global market shipments rising by 45% year-to-year in the second quarter, driven by strong demand for Motorola's Razr 60 series, Counterpoint Research reports. But foldables represent only 1.5% of the total smartphone market and 64% of respondents in a CNET survey show little interest in buying one over the next year.
Full Story: Light Reading (9/4), CNET (9/5), The New York Times (9/5), Fast Company (tiered subscription model) (9/5)
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New Apple Watch series improve hypertension tracking
Ars Technica (9/9)
 
 
HMD's rugged Lvalo stands up to drops, water, dust
Notebookcheck (Austria) (9/9)
 
 
Oppo's new Hasselblad phones Find the edge in video, photo
Notebookcheck (Austria) (9/10)
 
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Tech News
 
Smart textiles monitor blood glucose levels
Smart textiles are being developed for automated glucose monitoring, potentially advancing diabetes care by integrating data collection into everyday garments that transmit the data to EHRs. Researchers at Penn State University are developing graphene-based sensors that can detect glucose levels in sweat with 91% sensitivity over three weeks, according to a study in Advanced Functional Materials. "I think smart textiles could reduce diabetes burnout for patients by making glucose monitoring more seamless and less intrusive," said endocrinologist Disha Narang.
Full Story: Medscape (9/10)
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GM, Ford lead in brand loyalty as overall rates dip
Carscoops (9/6)
 
 
Robinhood to launch in-app social network
Axios (9/10)