Prognosis
Is eating mostly meat wise or foolhardy?
View in browser
Bloomberg

Prognosis is exclusively for Bloomberg.com subscribers. As a loyal reader, you’re receiving a complimentary trial. If you’d like to continue receiving Prognosis, and gain unlimited digital access to all of Bloomberg.com, we invite you to subscribe now at the special rate of $149 for your first year (usually $299).

Hi, it’s Tala in London. Growing up, my parents always forced me to eat my greens – but these days my social media feed is full of people saying to ditch them and go all in on meat. But before we get to that…

Today’s must-reads

  • Novo Nordisk tries to catch up with Eli Lilly by slashing 11% of its workforce.
  • Deadly fungus spreading in hospitals triggers European warning. 
  • It’s not just you: Household product scents are getting stronger. 

Meaty matters 

My social media feed has been flooded with videos that look like a butcher’s spread: a wooden chopping board stacked with meat, sticks of butter, and a copious amount of fried eggs. Some go even further and show people biting into raw steak or chomping on butter blocks as if they were candy bars.

It’s all part of the viral food trend: the carnivore diet — a restrictive regimen that excludes nearly everything except animal products. No vegetables. No fruit. No carbs. Just meat, fish, eggs, and some dairy products.

So what’s fueling this meat-driven diet craze?

The short answer: influencers. They’ve turned meat into lifestyle content — posting meal-prep tutorials, ‘how to start’ guides, and day-in-the-life videos that garner millions of views with the hashtags #Carnivore and #CarnivoreDiet. One of the most prominent advocates is Courtney Luna, a health influencer and three-year carnivore, who promotes the diet on her social media platforms. 

The long answer: Shawn Baker, a former orthopedic surgeon, is credited with helping to popularize the movement with his 2019 book The Carnivore DietPaul Saladino, an American psychiatrist, has also helped push the trend while high-profile figures including podcast host Joe Rogan and psychologist Jordan Peterson have publicly shared their experiences.

Supporters argue that this is not just a meat-intensive diet but a cure-all lifestyle change that offers everything from rapid weight loss and relief from autoimmune disorders to sharper mental clarity, and even clearer skin.

Luna says she first turned to the carnivore diet for weight loss, shedding 55 pounds in 10 months. But she says the appeal went further than losing weight: it released her from the “anti-diet” and “yo-yo” culture, giving her what she calls “food freedom.” She also claims the diet boosted her mental health, cleared her skin, eased bloating and gas and left her feeling “good all around.”

However, this enthusiasm is not shared by many doctors and dietitians, who warn that while the carnivore diet might deliver dramatic short-term changes, it can carry serious long-term health implications.

Many of the weight-loss results praised by followers are “short-lived and not unique to the diet,” said Dell Stanford, senior dietitian at the British Heart Foundation. The supposed benefits of the diet are also “largely anecdotal and scientifically weak,” she added. 

The potential dangers of meat-heavy nutrition are well-documented. Excess red meat consumption is linked to higher cholesterol and blood pressure, raising the risks of a heart attack and stroke, according to the National Health Service in the UK. It said the risk of bowel (colorectal) cancer is also probably raised by a high-meat diet. 

The carnivore diet “lacks vital nutrients found in fruits, vegetables, and whole grains, which play a crucial role in supporting immune function, digestion, and long-term cardiovascular health,” Stanford said.

Raquel Britzke, founder and registered dietitian of the Raquel Britzke Nutrition Clinic, says one of the most significant issues with the diet is the lack of fiber. “You’re cutting out antioxidants, which play an integral role in cancer prevention,” she said.

Both Stanford and Britzke recommend the Mediterranean diet as a safer alternative and a more nutritionally balanced way to live. 

Hearing about the dangers the diet carries makes me wonder: are many of the people following this meat-centric trend truly aware of the risks?— Tala Ahmadi 

The big story

At their heights, Denmark’s corporate champions Novo Nordisk and Orsted seemed untouchable, making the country  rich and celebrating record valuations. Now, those triumphs look fragile. Bloomberg’s Sanne Wass, Naomi Kresge and Will Mathis ask the question: Are the boom times over?

What we’re reading

  • Study links microplastics to Alzheimer’s-like symptoms in mice, reports The Washington Post. 
  • Why AI labs struggle to stop chatbots talking to teenagers about suicide, the Financial Times reports. 
  • A study shows that your smoking habit could affect even your grandchildren’s lung health, The Independent reports. 
     

Contact Prognosis

Health questions? Have a tip that we should investigate? Contact us at AskPrognosis@bloomberg.net.

Follow Us

Like getting this newsletter? There's more where that came from. Browse all our weekly and daily emails to get even more insights from your Bloomberg.com subscription.

Want to sponsor this newsletter? Get in touch here.

You received this message because you are subscribed to Bloomberg's Prognosis newsletter. If a friend forwarded you this message, sign up here to get it in your inbox.
Unsubscribe
Bloomberg.com
Contact Us
Bloomberg L.P.
731 Lexington Avenue,
New York, NY 10022
Ads Powered By Liveintent Ad Choices