Digiday Daily

September 11, 2025

Presented by

Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan. This makes Netflix inventory now live across all the major buying platforms — Google DV360, The Trade Desk, Yahoo and Microsoft.

What got us to this moment: Netflix readied its pan-European rollout of its in-house ad tech, what media buyers say they need to accelerate ad spend on Netflix, Amazon tightens its grip on TV ads with AI tool.

P.S. This is our new Daily! Let us know what you think.

TOP STORY

Marketing on Platforms

Netflix turns to Amazon to make its ads easier to buy

Starting in Q4, Netflix will make its ad inventory available to buy through Amazon’s programmatic buying platform the Amazon DSP in 12 markets including the U.S., the U.K., Germany and Japan.

OTHER THINGS TO KNOW

Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners. Check out the full winner’s announcement here.
Non-endemic commerce media is a performance-driven growth channel that gives brands access to incremental audiences and measurable results. It places ads for complementary products in environments where they aren’t sold. Partner insights from Fluent.
Sales are essential. However, when a brand’s strategy hinges on every dollar spent leading to a purchase, it misses the bigger picture. Long-term performance success comes from brand-building, and that starts with trust. Partner insights from Vistar Media.

MEDIA & PLATFORMS

Member exclusive

Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

PARTNER INSIGHTS FROM BLOCKBOARD

Why advertisers are focusing on quality audiences to maximize CTV performance

As CTV matures, marketers are looking more critically at reach and frequency to improve outcomes and reduce waste.

FROM VISTAR MEDIA

Brand or performance: Why not both?

Sixty-six percent of marketers say measuring the impact of brand awareness on sales is their top challenge, according to research from Vistar Media. That’s why leading brands are breaking down the divide using digital innovation to connect every stage of the funnel. Vistar Media’s report, “The advertiser’s guide to brand & performance,” explores how brands are unifying their media strategies to deliver real, measurable impact.

Learn more

The Creator Economy

In Graphic Detail: Virtual influencers click with young audiences, yet brands' interest wanes

In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.

PARTNER INSIGHTS FROM CONTENTFUL

How effective content management turns chaos into control

Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control.

MARKETING