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SEPTEMBER 11, 2025 |
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Key stat: The share of US TikTok users 45 and older is outpacing the growth of younger demographics, with a 13-fold since 2019, per an August 2025 CivicScience report. |
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Beyond the chart: |
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39% of US adults use TikTok multiple times a week, according to an April Claneo survey.
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TikTok is trusted slightly more than other social platforms when it comes to health information and advice, per a July KFF survey. |
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Use this chart: Marketers can use this chart to diversify their content strategies on TikTok by targeting older generations, who are turning to the platform for both entertainment and trusted information. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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