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Cover of the Quad guide The truth about the evolution of in-store retail media in 2025

In-store retail media is changing fast. Are you keeping up?

Younger audiences are clear: They expect immersive, tech-enabled shopping. New research from Quad reveals just how much more.

75% of Gen Z and Millennials say digital in-store moments boost brand connection
3 in 4 say those moments drive purchase decisions
Nearly half say they’ll talk about your brand if the experience “wows”

And it’s not just younger generations — 73% of all consumers want more immersive shopping experiences.

In-store retail media isn’t just a trend — it’s your next-gen brand platform. Quad’s latest research, “The truth about the evolution of in-store retail media in 2025,” is your field guide to driving purchase intent, proving ROI and reaching today’s most influential consumers.

Get the full guide

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