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SEPTEMBER 11, 2025 |
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What’s the median age of US adults who regularly get their news from Univision? |
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A) 39 B) 42 C) 45 D) 50 |
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TOP STORY |
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Streaming TV has reached several critical tipping points that signal a fundamental shift in how consumers watch content and how advertisers must approach this evolving landscape. |
"The rise of viewing on streaming and connected TV in particular has been incredible," said Dina Liu, TikTok's global head of brand product marketing, during a session at this week's EMARKETER Future of Digital Summit. "The latest stat we just saw is that it's actually overtaken linear for the first time, which is an incredible milestone for streaming." |
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IN THE NEWS |
Ad growth maintains momentum in Q2, but is down sharply from 2024. Digital advertising overall grew 15.8% and represented about a 70% share of ad spending. Read online |
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Other headlines: |
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CTV proves powerful for reaching diverse audiences, but tailored strategies remain critical. Sixty-three percent of Hispanic CTV viewers, 64% of Black viewers, and an equal percent of Asian CTV viewers prefer streaming. Read online
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Reddit, Yahoo, and others unite to demand AI pay for scraped content. Publishers are seeing drops in web traffic and ad revenues due to the rise of generative AI (genAI) search tools. Read online
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YouTube breaks viewership records with Brazilian NFL broadcast. The livestream garnered over 17.3 million average-minute-audience (AMA) members, including more than one million non-US viewers. Read online | | | |
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ANALYSIS |
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Amid mounting pressure across the grocery sector, Publix and Sprouts Farmers Market are gaining ground by leaning on four core pillars—each executed with their own twist: |
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A sharp focus on value
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Convenient, high-quality prepared food options
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Loyalty programs that drive repeat visits
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Disciplined, strategic expansion |
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The formula is working: In the most recent quarter, Publix’s revenues grew 7.0% YoY and its same-store sales rose 6.0%. Sprouts delivered even stronger results, with revenues up 17.2% and same-store sales jumping 10.2%. |
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