Hi there,

Influencer marketing is booming, with budgets surging past $10 billion this year, according to EMARKETER’s forecast. But behind that growth is a critical gap: most marketers say they trust influencer partnerships, yet admit their vetting process isn’t scalable or consistent.

Our new survey report breaks down this disconnect and highlights what’s really shaping investment decisions. Learn where marketers are cutting corners, why brand safety is falling behind, and how a stronger approach can protect both budgets and reputations.

Explore the insights,
Emmy Liederman
Analyst, Media Content
EMARKETER

Created in partnership with Viral Nation