ETBrandEquity Latest news
Ideation, audio and short-video success
Unsubscribe Report this Email
ETBrandEquity
Daily Morning Newsletter
Fri, Sep 12, 2025
Top Stories
The manthan of ideation
Story image
The legend of Samudra Manthan offers valuable lessons for creative thinking.
Global soundwaves: Adapting audio content for diverse markets
Story image
In today's global landscape, audio branding transcends mere audibility, emphasising cultural comprehension.
92% prefer Meta's short videos, drives 2x brand recall: Report
Story image
A Meta-commissioned Ipsos study reveals that 92 per cent of users prefer Reels, with 95 per cent watching daily.

VIDEO MASTERCLASS

Crack the Business Valuation Frameworks With Prof. Aswath Damodaran

A rare opportunity to learn the principles that power billion-dollar decisions.

Calender 12 Hours of Masterclass Content

Prof. Aswath Damodaran
✓ A 200-Slide presentation curated by Prof. Damodaran
✓ ET GrandMasters Subscription Worth ₹3,499 - Mentorship lessons from top business leaders
Pre-Book Now
Advertising
Amazon Ads taps India as global innovation hub
Pepperfry's campaign challenges the festive shopping rush
Olay redefines skincare for Indian women with Yami Gautam Dhar
Ranbir Kapoor and Triptii Dimri makes fashion accessible and aspirational with Myntra
Taneira's new campaign rediscovers the joy of gifting
Levi's declares that baggy is back with Alia Bhatt and Diljit Dosanjh
JioStar's new ad says it's time we take equal pride in every Indian jersey
US FDA stepping up enforcement of pharma ad rules, sends letters to companies
Kenstar revolutionises the bathing experience in new ad
Interio by Godrej focuses on moments that matter in new ad
Kareena Kapoor pours the home vibes in air freshener ad
Berger whitewashes away the stress and stains in new ad
ICC takes guard in Women's world cup ad campaign
Urbano ropes in Abhishek Sharma to score the maximum
More on Advertising Arrow