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Your Monthly Newsletter

September 2025

New Report

Building the business case for Human Insight

Thinking about how to justify the value of investing in customer research? The 2025 commissioned Forrester Consulting Total Economic Impact™ study makes the case clear: organizations using UserTesting achieved measurable business results, including:

415% ROI
$9.4M in benefits over three years
Payback in under six months

By validating designs before launch, reducing rework, and creating experiences that convert and retain customers, UserTesting helps teams move faster and deliver results that matter to the business.

This study gives you the data you need to justify investment, win over stakeholders, and show the true impact of putting human insight at the center of your strategy.

Download the study

On-demand webinar

Build a customer-obsessed culture

Learn how leaders at Centene refined NPS and CX strategy to boost retention and business impact. Hear how they:

Unified CX measurement
Identified key "moments that matter"
Operationalized insights across teams

Watch now

Fresh blog

How retailers can win this holiday season

Holiday shoppers are shifting priorities. Our latest blog shares five data-backed moves to win them over, including showing up in trusted circles (72% look to friends and family; 48% to social), supporting tighter budgets (58.6% plan to spend less; 26.4% will use BNPL), and keeping service human (96% want a person involved). Read the blog to learn more.

Read now

Real-world examples

Avoid this branding mistake: Learn from Cracker Barrel

When Cracker Barrel unveiled a new logo, the internet buzzed with backlash. But was it really that bad? We ran a study with 200 people in just 24 hours, and the results were clear:

69% said the old logo felt more authentic
The top reaction to the new one? "Meh"
The biggest complaint: it was boring and lost tradition

The lesson for every brand: testing before launch matters. With UserTesting, Cracker Barrel could have uncovered these reactions early, avoided costly missteps, and protected both brand equity and customer loyalty.

Read the blog

New Guide

Driving product revenue with customer-validated messaging

Product marketers are under pressure to prove revenue impact. This guide gives you a playbook to test, refine, and launch messaging that connects, so you can uncover what buyers actually care about, align GTM teams faster, and reduce the risk of underperforming campaigns.

Why it matters: 60–70% of marketing content goes unused, while companies with strong product marketing capabilities grow revenue 25–30% faster. Learn the six-step framework to move from messaging guesswork to market impact.

Read the guide

CUSTOMER SUCCESS STORY

Banco Sabadell + UserTesting

Banco Sabadell set a clear standard for quality. Every digital experience must earn a QXscore™ of 85 before it goes live. With UserTesting, the team conducted 500 tests over the course of a year, resulting in a 50% increase in speed to market. Leaders share how they involve UserTesting from hypothesis through build readiness, register QX scores in Jira, and use the results to guide decisions across various journeys, including account opening, sign-in, bill pay, loans, insurance, and site navigation.

Watch their story

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