Consumer Technology Association SmartBrief
YouTube leads streaming platforms in US viewership
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September 16, 2025
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
ChatGPT gets a teen edition with guardrails in place
 
Close-up of friends pointing at a food menu on a smartphone, deciding on their order at a cozy cafe. Captures the essence of convenience, socializing, and digital lifestyle.
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OpenAI is introducing a tailored ChatGPT experience specifically for teens under 18, automatically directing identified minors to a version that restricts access to graphic and sexual content. The move comes amid increasing regulatory scrutiny and concerns about the impact of AI chatbots on younger users, with OpenAI emphasizing the importance of significant protections for this age group.
Full Story: CNBC (9/16)
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Strategic Guide for AI-Driven CMOs
Empower your company with future-ready strategies. This strategic playbook equips CMOs to embrace AI, guiding them to forge brands that transcend mere optimization, ensuring enduring market presence. Download now.
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Smart Home
 
YouTube leads streaming platforms in US viewership
YouTube leads streaming platforms in the US, accounting for 13.4% of all streaming TV time, according to Nielsen and CivicScience. Streaming accounts for 45.3% of reported ad-supported TV viewing, and 62% of adults have switched to streaming-only services. Marketers are advised to prioritize YouTube, especially to reach younger audiences.
Full Story: eMarketer (9/14)
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Smart projector throws shade with Roku TV and major streamers
The Verge (9/16)
 
 
Move over, Rosie! These robots can chat, project, carry loads
Mansion Global (9/9)
 
 
WWE 2K25 throws down on PS Plus
CNET (9/10)
 
Unlock Today: AI's Impact and Opportunity Among Healthcare Practitioners
Explore how healthcare practitioners see AI — from daily opportunities to real-world challenges. Access CTA's newest report — complimentary for CTA members.
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From Blue Chips to Startups
 
US, China agree on framework for TikTok deal
 
US, China agree on framework for TikTok deal
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Treasury Secretary Scott Bessent says US and Chinese officials have come to a framework agreement on TikTok's future, potentially allowing US-managed ownership of the app. The agreement, which involves unspecified "commercial terms," will be discussed by President Donald Trump and Chinese President Xi Jinping in a meeting Friday.
Full Story: Search Engine Land (9/15)
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Qualcomm names next flagship chip Snapdragon 8 Elite Gen 5
Android Central (9/15)
 
 
Open your eyes to Meta's smart glasses debut at Connect
The Verge (9/16)
 
 
Sleep tight and swipe right with Calm Sleep app on iOS
TechCrunch (tiered subscription model) (9/16)
 
 
 
 
Featured Content
 
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Tech News
 
Volkswagen charges ahead with next-gen unified battery
Volkswagen's new "unified" battery cell is set to debut in VW's Electric Urban Car Family in 2026, with plans for wide-scale adoption across up to 80% of its EV models by 2030. The prismatic cell is designed for flexibility, accommodating multiple chemistries and form factors, and will be integrated directly into battery packs using cell-to-pack technology.
Full Story: InsideEVs (9/14)
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Snapchat enhances chat with "Infinite Retention," Group Streaks
Engadget (9/13)
 
 
Turn off your alarm? App makes you do push ups or math first
TechCrunch (tiered subscription model) (9/15)
 
 
Report: KPop Demon Hunters gear up to battle on Fortnite
Engadget (9/16)
 
 
 
 
Retail Trends
 
PayMore accelerates store growth amid rising demand
PayMore will open its 100th store, in Charlotte, N.C., driven by demand for secondhand electronics and rising prices from tariffs. The chain, which began franchising in 2020, has grown 500% in the past two years and plans to open 50 more stores this year and 640 over the next five years, including 180 abroad. PayMore's tech-powered physical stores provide a modern, secure space for selling and buying used electronics, supported by proprietary tools that streamline both in-store and online sales.
Full Story: Forbes (tiered subscription model)