Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team?
The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.
It looks like the Microsoft Advertising team is at it again. This time Microsoft is now mixing ads within the organic search results in Bing Image Search. So you will find small little ad labels on some of the image results.
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand.
