A must-read for all sports-related marketers.
A must-read for all sports-related marketers.
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Thursday, September 18, 2025
 
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Social Media Today
Meta Shares New Insight Into Sports Engagement in Its Apps
A must-read for all sports-related marketers.
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Search Engine Roundtable
Daily Search Forum Recap: September 17, 2025
Here is a recap of what happened in the search forums today...
 
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Marketing Dive
Carvana gives keys to Shaq for AI-powered brand takeover campaign
Shaquille O’Neal stars in a new spot and content on a microsite that rebrands the used-car e-commerce platform as “Shaqvana.”
 
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Search Engine Roundtable
OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting
OpenAI announced it made improvements to search in ChatGPT. The company said the results are more accurate, reliable, and useful. The update touches on factuality, shopping and formatting.
 
SEMrush Blog
AI or Human: Google Expands Rules on Low-Value Content
Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”
 
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ON-DEMAND TRAINING
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American Marketing Association
Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

 
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American Marketing Association
Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

 
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rasa.io
How to Use Testimonials in Your Nonprofit Email Campaign
Testimonials can be powerful additions to nonprofit outreach. This guide provides tips on using testimonials in email campaigns to inspire your audience.
 
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Marketing Dive
Modelo honors Hispanic community to celebrate 100th anniversary
The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.
 
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CMSWire
Big Reveal at Opticon 2025? The Rise of Forward Deployed Software Engineers
Opticon 2025 showed AI’s power — but only Forward Deployed Engineers can bridge the gap between vision and execution.Continue reading...
 
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Social Media Today
LinkedIn Expands Access to Company Page Verification
LinkedIn is gradually inviting more pages to apply.
 
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Marketing Tech
The overlooked owned channels marketers shouldn’t miss
Author: Amandine Fernandez, CMO Letsignit Budgets are tight, pipelines are slower, and if you’ve recently sat in with a CFO, you’ll know exactly how forensic ROI questions have become.
 
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Adweek
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
Unlike past changes, AI is accelerating everything.
 
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CMSWire
Why Your Customer Experience Program Is in Its College Years
The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable business impact matter most.Continue reading...
 
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EVENTS & LIVE TRAINING
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American Marketing Association