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Sat, Sep 20, 2025

Public relations needs a creative resurgence, moving beyond superficial content to solve real problems.

AI wars- why Silicon Valley is throwing billions of dollars at coding tools

The biggest AI labs are rushing to buy or partner with companies that make coding tools.

Is Sony trading exclusivity for reach in its content strategy?

SPNI is leveraging hybrid content deals to manage rising costs and maximise revenue.

Business of Brands

	Apple's higher prices give iPhone doubters reason for optimism
	Panasonic is eyeing white goods PLI, all-new India plant
	Flipkart completes self-audit on dark patterns; says aligned to CCPA guidelines
	Samsung smart fridges may soon show ads you can't escape, but users found a sneaky fix
	Gameskraft lays off 120 amid real-money gaming ban, CFO fraud
	Maruti cuts entry-level car prices beyond GST benefit
	Spice and crunch: Why India's namkeen market is hot
	Samsung, Videotex tie up to manufacture Tizen OS TVs in India
More on Business of Brands

Media

	Exclusivity vs Reach, ROI Over Ratings, and Big Money in Sports
	Client focus has moved beyond GRPs to sales, acquisition and ROI: Sujata Dwibedy
	Big Money: Decoding the future of sports commerce in India
	Hollywood movies deliver a hit for Warner Bros in India
More on Media

Advertising

	Raj Shamani supports the new generation of Indian professionals with Asus
	Ahead of Flipkart's Big Billion Days, AI hack turns bachelor pads into festive-ready homes
	Airtel Payments Bank's new campaign drives safe banking habits in India
More on Advertising

Digital

	How Intel's Nvidia deal could help Intel's next generation of chip manufacturing
	China's DeepSeek says its hit AI model cost just $294,000 to train
	'Our next Chrome era is just beginning': CEO Sundar Pichai after Google announces Gemini in Chrome
	Researcher: ChatGPT quietly fixed flaw that could've exposed Gmail data
	In a disturbing trend, AI filters are the new beauty benchmark
	DPDP rules to be released by 28 September: Vaishnaw
	Why China is dropping Google's antitrust case, but not Nvidia and Intel's
	German minister calls for Google to be broken up
	How Huawei plans to outperform global tech leaders with less powerful chips
	AI is embedded in marketing but human creativity more valuable than ever: Report
More on Digital

Marketing

	Unfolding: Apple to make foldable iPhones in India after Taiwan testing Nikkei report
	No mandatory price change stickers on unsold goods made before Sept 22, says govt
	Team India jersey deal not overpaid as it carries a premium: Vice Chairman Neeraj Kanwar
	Quick commerce firms bulk up store networks to speed up festive ops
	Electric cars need to get cooler to stay in race with ICE siblings
	Labubus might be the perfect avatar of 2025
More on Marketing

What's happening at ETBrandEquity

Unleash Future-Ready Creativity and Productivity with GenAI Delhi

As part of the Adobe Elite Circle, this exclusive gathering brings together visionary leaders across Creative, Marketing, and IT to explore how genera...

Wed, 08 Oct 2025

Delhi