As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself.
Interpublic Group (IPG) has been named global creative, production, and media partner for Bayer’s Consumer Health division, leading marketing for brands including Aspirin, Claritin, and Alka-Seltzer, the companies told ADWEEK. […]
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
Whisky brand Chivas Regal has launched Crystalgold, a clear "spirit drink" with a whisky flavour profile, as it looks to push category norms and boundaries.Source
Are you struggling to understand how AI search works? Wondering how to position your business to get recommended by AI models like ChatGPT, Claude, and Perplexity?
As creators like Dhar Mann and MrBeast reach new heights in terms of both following and investor interest, today’s creator media companies are evolving into something much larger.
I was thinking about the Accenture and Walmart news on AI and jobs. It reminded me of a letter Hunter S. Thompson wrote a friend reminding him the importance of purpose in our work.
Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team.
