Latino-owned businesses are the fastest-growing segment of small businesses in the U.S., contributing not just to the economy but to the culture — in categories like food, fragrance, fashion and skin care.
Latino-owned brands have shaped the way we eat, scent our homes and show up in the world — even when the credit (or shelf space) doesn’t follow.
To spotlight some of the names worth knowing (and shopping), we rounded up standout Latino-owned brands across categories like home, wellness, food and beauty. Many of them are inspired by heritage and rooted in cultural storytelling — and while they deserve visibility year-round, this list is a great place to start.
