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Report: State of Digital Advertising 2025
Explore 80+ pages of exclusive insights with dozens of dynamic charts. Here's what you'll learn:
Social Advertising: How platforms like YouTube, Facebook, and TikTok are facing off for ad dollars, and how user demographics differ across channels.
OTT Advertising: Why streaming services are seeing the fastest ad spend growth, and what this means for your strategy.
Retail Media Advertising: How retailers are taking advantage of retail media's explosion, including which categories are leaning in, and what to expect ahead of the holidays.
Key Events in 2025: The impact events like the holidays and sporting seasons have on the digital ad economy.
Category Spotlights: How Shopping, Consumer Packaged Goods, and Travel & Tourism fared this past year
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