You may notice a change to your LinkedIn ad metrics next month.
You may notice a change to your LinkedIn ad metrics next month.
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Thursday, October 2, 2025
 
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Social Media Today
LinkedIn Renames Ad Campaign Elements
You may notice a change to your LinkedIn ad metrics next month.
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Marketing Week
British brands are missing out on $10bn of value, study finds
HSBC has overtaken Vodafone as the UK's top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands.Source
 
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Social Media Today
Instagram Adds Shareable Performance Data for Creators
Another way for creators to demonstrate their reach potential.
 
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Adweek
Reese Witherspoon Finally Gets to Play Tourist in Wells Fargo’s Travel Ads
In new Wells Fargo ads, Reese Witherspoon explores London and Paris as if for the first time.
 
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Marketing Week
The Week in Tech: A payments revolution and a face to an AI
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.Source
 
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ON-DEMAND TRAINING
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American Marketing Association
Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

 
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American Marketing Association
Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

 
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Adweek
The Trade Desk and DirecTV Unite on New TV OS to Court Hardware Makers
The partnership pairs the user interface of DirecTV with the adtech plumbing of Ventura.
 
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Chief Marketer
How AI Is Shaping the Future of PR Briefings
Industry leaders note that the real power of AI in PR lies in giving teams their time back.
 
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Fortune
Taylor Swift and ‘productive paranoia’: HBR breaks down the hustle and mindset that built a $1.6B net worth and a...
Taylor Swift’s latest playbook comes to life with The Life of a Showgirl, blending cinematic premieres, limited-edition drops, and direct-to-fan commerce to extend the billion-dollar “Swift Inc.” model.
 
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Seth's Blog
Recalculating the cost of convenience
Seth Godin's Blog on marketing, tribes and respect
 
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Digiday
CTV’s reseller reckoning, moving past scale on paper, confusion in practice
CTV is officially in its “wait, what are we actually buying?” era.
 
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Search Engine Roundtable
Google AI Mode With More Visual Responses & Visual Fan-Out Technique
Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses.
 
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Marketing Dive
Top marketing conferences to attend in 2026
Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to map out their plans.
 
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EVENTS & LIVE TRAINING
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