Greetings!Google and NBCUniversal avoided a blackout after striking a new long-term deal to remain on YouTube TV and (shocker!) a key element of the new agreement includes an element of sports. The two sides reached a new multi-year deal for YouTube TV to continue carrying NBC, Telemundo, Bravo, CNBC, Golf Channel, E!, Oxygen True Crime, MSNBC, USA, Syfy and Universo. But the deal also included the upcoming launch of NBC Sports Network later this fall. For Google, this is another successful new deal following a carriage agreement it struck in August with Fox, also narrowly averting that company's channels from going dark. But Google still hasn't come to terms with TelevisaUnivision, which saw its programming go dark earlier this week. Ahead of the deal were the usual slings and arrows thrown by both sides, with NBC noting the immense power and market cap that Google wields. "YouTube TV has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video marketplace," a company spokesman said a few days ago. A YouTube spokesperson said at the time that the Comcast-owned entertainment company was “asking us to pay more than what they charge consumers for the same content on Peacock, which would mean less flexibility and higher prices for our subscribers.” With a deal struck, it's all water under the bridge. But it's a reminder that media companies should heed the words of music mogul Irving Azoff, who on Tuesday spoke at our TheGrill event and railed against YouTube's power and tendency to throw its weight around, calling it a "bully." Roger Cheng PS: We continue to offer a free 2-week trial of WrapPRO. If you’ve been wanting to check out our full coverage, now’s the time. Feel free to forward the news. 
The key points of the new agreement between Google and NBCUniversal include the continued presence of the full slate of NBCUniversal networks on YouTube TV, as well as the inclusion of NBC Sports Network... 
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