Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.
Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
The measurement test comes a year and six months after Discord rolled out Quests, and is the latest signal that it is going all-in on measurement in 2025 as it moves from experimental campaigns to something advertisers can trust at scale.
Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds.
Looking for social media optimization tips? You’re in the right place. Social media optimization (SMO) is all about getting more out of your social media strategy. It involves optimizing your...
