October 9, 2025  |  SIGN UP

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

Extra! Extra! Read all about it — the news is good to advertise around. More marketers are putting dollars to news-driven channels as a means to avoid these emotionally charged times.

Publishers have done what they can to navigate the big brand safety issue (take News U.K., which increased its brand safe ad inventory by up to 20% by moving away from Integral Ad Science). And that’s not to mention what generative AI is doing (or not) for brand safety. Publishers are responding accordingly there too.

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Top stories

 
 

ADVERTISING AROUND POLITICS

Why advertisers are quietly returning to news-driven media channels

The era of avoiding controversy is over. Brands are returning to politicized platforms and news content, armed with better tech, tighter budgets, and a new understanding of what brand safety really means.

BRAND SAFETY

News U.K. rethought brand safety, and is starting to profit from it

The publisher has increased its brand safe ad inventory by up to 20%, up from 16% just six months ago.

PARTNER INSIGHTS FROM CEROS

How Her Campus created a content strategy built on engagement

Her Campus Media isn’t just creating content — it’s creating experiences that captivate, connect and convert. Through bold visuals, audience collaboration and interactive storytelling, it's building something worth paying attention to — and it’s a playbook B2B brands would be smart to borrow. 

GENERATIVE AI

Generative AI sparks brand safety concerns marketers know all too well

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

A MESSAGE FROM BLOCKBOARD

How marketers are driving growth through programmatic buys on CTV

As marketers face budget shortfalls and shrinking teams, it’s become imperative to maximize spending. Programmatic CTV helps advertisers reach the right audiences, prove performance and optimize spending in real time — all while maintaining the premium, high-attention environment of the TV screen.

See how it works

 
 

MEMBER EXCLUSIVE

From blocking to licensing, publishers inch toward leverage with AI

There are new levers for publishers to test in the AI era. While they're still far from holding the upper hand, compared to a year ago, the outlook no longer looks quite so bleak.

MARKETING ON PLATFORMS

With Microsoft in tow, Amazon's DSP tightens its grip on the open web

Microsoft is the latest in a string of partnerships that Amazon has announced recently.

PARTNER INSIGHTS FROM MEDIA.NET

‘The market didn't need more of the same’: Media.net’s CRO on how SSPs are evolving

Most SSPs focus on the same things — scale, efficiency, transparency — so differentiation matters more than ever. When the time came for Media.net to launch its own SSP, it stood out by leveraging its unique contextual and search intent signals.  

 
 

Other things to know

 
 
 

PARTNER INSIGHTS FROM CRITEO

Why incrementality reveals insights that isolated measurement can’t

Retail media shoppers who see both display and sponsored products deliver 3.2 times higher revenue per user. Buyers exposed to both also spend 10% more than those who weren’t exposed. Incrementality uncovers the powerful campaign impact signals hidden in other KPIs.

PARTNER INSIGHTS FROM BLIS