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How we murdered creative courage
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ETBrandEquity
Daily Morning Newsletter
Fri, Oct 10, 2025
Top Stories
The death of "What If": How we murdered Creative Courage
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A marketing professional reflects on the shrinking landscape of imaginative possibilities.
Madison asks court to quash antitrust probe into the ad agency
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Sam Balsara's Madison is challenging an antitrust probe, arguing executives were unlawfully questioned during raids.
DigiPlus Fest 2025: Data can drive marketing, but can it steer?
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The challenge often lies in the quality and volume of data there is either too little, too much, or simply junk.
Advertising
Freedom Refined Sunflower Oil onboards Rahul Dravid as its brand ambassador
This Diwali, Khetika inspires goodness with 'Acchai Se Farak Padta Hai' campaign
Reliance revives Tamil Nadu personal-care brand Velvette with Krithi Shetty as face
Abhay Deol and John Jacobs redefines travel through its new campaign
Studds accessories celebrates customers' trust in new brand film
Shubman Gill champions pet parenting in India with Bowlers
Khushi Kapoor, Vedang Raina presents a modern vision of sophistication with Arrow
Star Plus rolls out brand film urging equal parenting roles
Kareena Kapoor Khan and Hsbc celebrates the aspirations of internationally minded Indian in new ad
Bergner celebrates the heart of Indian festivities with new campaign
Europe's 'hot dog populism' seeks to ban advertising of vegetarian protein as meat
Alia Bhatt and L'Oreal Paris illuminates the festive season with mujh mein hai Diwali
Kriti Sanon breaks through labels in Campus Shoes' new campaign
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