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OCTOBER 10, 2025 |
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Key stat: Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year, according to a July survey from EMARKETER and TransUnion. |
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Beyond the chart: 27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion.Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey. |
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Use this chart: With an increasingly fragmented digital environment, brands and agencies are looking for dependable measurement solutions, especially as marketing teams come under more pressure to prove ROI. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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