10 October 2025 - Worldwide Olympic Partner Coca-Cola, through its bottling partner Coca-Cola HBC, is supporting young people in Italy as they prepare to enter the workforce, through the expansion of its #YouthEmpowered initiative.

The Coca-Cola HoReCa Masterclass: Towards the Olympic Winter Games initiative is being run during the 2025-2026 academic year and focuses on the HoReCa (Hotel, Restaurant and Catering) sector, where the need for qualified talent remains high. Participants aged from 16 to 30 will take part in four online masterclasses led by company managers and partners, offering valuable insights in hospitality, tourism, marketing and sales.

To recognise and further support exceptional participants, 10 students will be awarded scholarships to continue their education. They will also gain exclusive access to a job-shadowing experience alongside professionals working on the Milano Cortina 2026 Olympic Winter Games, offering them a unique opportunity to work with professionals involved in the organisation and management of the event.