This year’s holiday shoppers are starting their shopping earlier and relying more on digital tools, such as AI, to find the perfect gifts.
Our 2025 holiday survey reveals important insights marketers need to know:
54% have begun shopping early
37% use AI chatbots for gift ideas
71% prefer product carousels in ads
Understanding these trends will help you connect with shoppers more effectively. Stay ahead this season with tailored retail media strategies from Equativ.
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