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Sparkling sales | Decoding dark patterns I Building brands in Asia
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ETBrandEquity
Daily Morning Newsletter
Tue, Oct 21, 2025
Top Stories
Festive sales season ends with a bang: Car, smartphone, and white goods purchases soar 50% compared to last year
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Companies selling everything from clothes to cars are seeing sales jump by up to 50 per cent this year.
Decoding Dark Patterns in Indian E-Commerce
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Some websites employ sneaky techniques known as dark patterns to manipulate buyers.
No Brand, No Equity: An Asian Perspective on Global Brand Leadership
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Asia stands at the crossroads of economic evolution, yet the struggle to shape a powerful global brand identity..
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The Big Leap Collective is here! As a key part of The Big Leap, this fresh initiative brings together industry trailblazers for game-changing insights...
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A CMO's tenure has never been more challenging. Today, customers are constantly sifting between channels, and their threshold for a seamless experienc...
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