TWICE SmartBrief
Why Halloween is a 'master class' for retailers | Consumers feeling 'discount burnout' ahead of Black Friday, Cyber Monday, survey finds | Retail closures: Advice is to 'adapt and react'
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October 22, 2025
 
 
TWICE SmartBrief
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Azione Unlimited Launches Azione Collective
Azione Unlimited Launches Azione Collective
Azione Unlimited, The Smart Home Association, has announced the launch of Azione Collective, a women's circle dedicated to fostering connection, mentorship, and empowerment within the Azione community. Led by Nicole Riddle, Director of Membership at Azione Unlimited, this initiative marks a significant milestone in strengthening relationships and advancing women's leadership across the custom integration industry.
Full Story: TWICE (10/22)
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Meet the most pro-friendly lineup we've ever launched: the Nest Cam Outdoor, Nest Cam Indoor, and Nest Doorbell, with crisp 2K HDR video, day and night, plus a wider, taller, field of view. The new devices are also engineered to work seamlessly with Gemini for an upgraded smart home experience.
Learn more
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Retail
 
Why Halloween is a 'master class' for retailers
 
stores shelves or home decor jack o' lanterns in different sizes
(At Home Stores/Instagram)
Even though many are preparing to pull back on spending this holiday season, there's one event where U.S. shoppers are creeping it real: Halloween.
Full Story: Retail Dive (10/21)
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Consumers feeling 'discount burnout' ahead of Black Friday, Cyber Monday, survey finds
CNBC (10/22)
 
 
Retail closures: Advice is to 'adapt and react'
Digital Journal (10/22)
 
The Future of Retail: What's Coming in 2026
AI personalization and seamless customer experiences defined 2025, but the retail landscape is about to shift again. Join us on November 5th for a fast-paced webinar where industry experts reveal the top trends and technologies shaping 2026. Discover how to stay ahead, boost productivity, and deliver next-level shopping experiences. Register now!
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Awards
 
2025 CEDIA Expo Best Of Show Winners Announced
2025 CEDIA Expo Best Of Show Winners Announced
TWICE, Residential Systems, and What HiFi? have announced the winners of their annual Best of Show awards at CEDIA Expo 2025. The products were nominated by the manufacturers, and a team of judges was employed to read through the entries and rate the products on a number of criteria, including their value, impact, and how unique it was to the market.
Residential Systems entries were judged through the lens of the residential integrator, while TWICE based theirs on a consumer electronics retail view, and What Hi-Fi? from the home entertainment enthusiast perspective.
Full Story: TWICE (9/7)
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Free eBooks and Resources
 
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Buying Groups
 
Goldman Sachs Honors Daisy CEO For Entrepreneurship
 
Goldman Sachs Honors Daisy CEO For Entrepreneurship
Hagan Kappler, Daisy's co-founder and CEO, has been recognized by Goldman Sachs as one of the Most Exceptional Entrepreneurs of 2025 at its Builders and Innovators Summit in Healdsburg, California. Goldman Sachs selected Daisy from multiple industries to be honored at the two-day event.
Full Story: TWICE (10/22)
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Unprepared for AI: The Retail Transformation
AI is transforming retail, but most retailers are unprepared. Join EPAM, Stripe, and commercetools on November 12 at 12 PM EST to learn how AI is redefining the shopper journey and why composability is key to responsible adoption. Register now to build an AI-ready commerce foundation.
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Smart Home
 
Kohler has just launched a $600 'poop' camera for your toilet -- yes, really
 
Kohler has just launched a $600 'poop' camera for your toilet -- yes, really
When it comes to our toilet habits, not many of us really want to see the contents inside the bowl. But knowing what comes out of our bodies can be a useful insight into our health and lifestyle.
Full Story: Tom's Guide (10/22)
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