Digiday Daily

October 23, 2025

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For Amazon, the rails on which the entire digital advertisng system runs, has, low key, been a control ambition. But moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle the high-speed, data-intensive transactions that make programmatic advertising possible. It’s called AWS RTB Fabric, and it’s been quietly in beta for months.

TOP STORY

Marketing on Platforms

Amazon’s next frontier in advertising: the cloud infrastructure it runs on

Amazon’s latest ad move isn’t about ads. It’s about owning the infrastructure.

OTHER THINGS TO KNOW

In a live virtual event on Nov. 13, learn how CTV provides consistent, scalable audience reach for brands, especially as the zero-click future comes into focus. Partner insights from tvScientific.
The most forward-thinking brands aren’t pretending waste doesn’t exist; they’re defining it, measuring it and building the infrastructure to turn it into something useful. Waste isn’t a strategy problem — it’s a trust problem. Partner insights from Tinuiti.
Building brand trust requires more than frequently exposing shoppers to a brand’s messaging. Consumer trust is earned through meaningful connections. OOH naturally builds brand connections and adds brand relevance to a given moment in time. Partner insights from Vistar Media.

MARKETING

Generative AI

From hatred to hiring: OpenAI's advertising change of heart

In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.

Generative AI

‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work

We caught up with Ravichandran at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era.

A MESSAGE FROM DISNEY CAMPAIGN MANAGER

An easier way to run TV campaigns that deliver

You shouldn’t have to choose between efficiency and creativity when it comes to your media buys. With Disney Campaign Manager, you get both. One easy dashboard lets you set up, launch and measure across Disney+, ESPN and Hulu streaming platforms. Your campaign shows up where it matters most, making a bigger impact. It’s not just a tool. It’s a partner that makes things simpler and helps you deliver results your clients can count on.

Learn more

PARTNER INSIGHTS FROM SIMPLI.FI

The full-funnel CTV playbook

This new report gives marketers a blueprint for a full-funnel CTV strategy, from pinpointing high-value audiences to extending impact beyond the living room screen to proving measurable results across the funnel.

MEDIA & PLATFORMS

Retail Revolution

E-commerce sites see low sales from ChatGPT traffic, new study finds

Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.

PARTNER INSIGHTS FROM BROWSI

Ad signals that tell the full story of impact

For years, advertisers have focused on whether ads are viewable and human when assessing their impact. But five signals help tell a fuller story.