Scrambling for digital behavior data? Download Meltwater’s 2026 Global Digital Report for the stats you need to understand how the world searches, shops, and connects in today’s digital world.
Inside, you’ll find answers to key questions, like:
- How many people use social media? (2 in 3 people on Earth now use social media each month.)
- How many social media platforms do internet users access each month? (We log onto an average of 6.75 platforms, a 0.2% decrease YoY.)
- What is the most-watched type of online video? (Music videos, followed by comedy/meme/viral videos.)
- Is brand discovery via social media ads rising? (Yes, 30.4% of internet users discover new brands from social ads, up from 28.9% in Q1 2024.)
Whether you’re building stronger strategies or anticipating the next big trends, Meltwater’s 2026 Global Digital Report is your resource for entering the new year with confidence.
