Know What’s Working.
Prove What’s Winning.

Hi there,

Your clients need more than guesswork. Legacy attribution models like first-touch, last-touch, and even standard multi-touch can’t keep up with today’s privacy-first, cross-device world. They track touchpoints, not people. That means wasted spend, blind spots, and questionable ROI.

In Marketing without the Blindfold, you’ll learn how Zeta’s identity-based approach and AI-driven fractional attribution give you a smarter way to measure impact across the full customer journey.

This guide shows how you can:

• Use persistent identity, not cookies, to connect behavior across channels
• Apply AI to assign credit based on real influence, not assumptions
• Deliver measurement models that scale and impress clients