Private label isn’t just catching up — it’s redefining the shelf.
In a recent RDSolutions survey of 200+ U.S. shoppers, we uncovered a major disconnect between what manufacturers believe and what consumers actually think:
5–10% price difference is all it takes for shoppers to switch. 74% say private label quality is now the same or better than name brands. Half of all shoppers buy private label frequently — and that number is rising fast. This isn’t just a pricing story — it’s a power shift.
Retailers are innovating. Consumers are moving faster than brands realize.
And those still competing on price alone are already falling behind.
Our new infographic, The Private Label Power Shift: What Consumers Know That Manufacturers Don’t, breaks down the data behind this shift — and what it means for your shelf strategy in 2026.
See how your brand stacks up — and uncover where private label is gaining ground.
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