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Retail's next move: the treasure hunt

There's a treasure-hunt merchandising trend taking over retail.

Here's the rundown: Retailers lead customers through aisles using dynamic digital displays and unpredictable inventory. This gets them where they're looking to go, with some pivotal pit stops along the way.

By pairing unpredictable inventory with in-store retail media, grocers and CPG brands can drive engagement, ~~treasure chest~~ basket size and brand lift—no map required.

We've unearthed the insights (and shopper reactions) in our guide, Why retailers should try an in-store retail media "treasure hunt" strategy.

Your treasure awaits — Download it for free.

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