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Alex Goodwin and Ayo Ekhator both know the messiness of private market data, having worked at top shops like Blackstone and Leonard Green before meeting up at Harvard Business School. - Now they're building something to clean it up.
- And maybe to clean out some of the younger staffers who enter and analyze such data, first on the LP side and eventually on the GP side.
Driving the news: Bridge, developer of workflow automation software for private capital allocators, tells Axios that it's raised $5.1 million in seed funding led by Thicket Ventures. - Other backers include current or former execs at firms like Morgan Stanley, Bain Capital, Dynasty, CD&R, and KKR.
Zoom in: Goodwin and Ekhator argue that much of private capital's liquidity problem is a really data problem, with LPs often unable to easily understand components and market values of their investments — thus restricting secondaries and related transactions. - "This is about the second and third tier data which, if it's there, is buried on page 80 of a GP report," explains Ekhator. "We used to make these reports for our portfolios, and think they're kind of BS."
- Bridge ingests all of those documents, and eventually plans to leverage anonymized data from other clients to provide context. So far it has around $150 billion in assets across its customer base — many of whom are RIAs or multi-family offices — with Goodwin cautioning that it needs visibility into trillions of dollars before providing valid benchmarks.
The big picture: Part of the story here is just how the rapid growth of private capital is spawning a new cohort of tech-enabled service providers. And how the influx of retail investors will require different transparency and distribution tools. - But another part is how such startups, including Bridge, threaten to replace the post-college crowd at investment firms, many of whom initially are tasked with advanced data entry. As with so many other white-collar industries, it's unclear what will happen to more senior roles when the junior pipeline is mothballed.
- Bridge's co-founders acknowledge that their early PE jobs might not exist in a few years, particularly at smaller firms. But they also believe the AI revolution could let new staffers get out of modeling earlier and into discussions with prospective investees, thus creating a younger generation of partners.
The bottom line: Private equity is funding its own disruption.
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